Part 5 of 8: The Weekly Drumbeat: The Habit That Saves Strategy
Part 5 of 8
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20 Minutes a Week That Separates Talkers From Performers

Why Strategy Execution Fails (And How to Fix It)
Most companies don’t struggle with strategy because they lack good ideas. They struggle
because nothing happens after the workshop.
The flipcharts get typed up.
A PDF gets circulated.
Everyone goes back to inboxes and crises.
And the R50m upside identified in the session slowly dies from neglect.
Strategy doesn’t fail in the boardroom.
It fails in the quiet spaces between meetings.
This is where Finance must step in.
Not with more PowerPoint.
Not with another dashboard.
But with rhythm.
A weekly drumbeat.
Why Silence Kills Strategy
Momentum dies when:
• No one checks progress
• No one asks the hard questions
• No one keeps score
• No one tracks the promises
Even the best strategic ideas become noise without rhythm.
The organisation forgets, not because people are lazy,
but because the urgent crowds out the important.
Your job is to bring the important back.
The 20-Minute Meeting That Changes Everything
The weekly drumbeat is short.
Focused.
Non-negotiable.
Here’s the agenda that changes everything:
In each meeting, ask every project owner:
1. What moved forward this week?
2. What didn’t move forward?
3. What’s your promise for next week?
No speeches.
No excuses.
No disappearing acts.
Just a simple rhythm that keeps strategy breathing.
Why Finance Must Lead the Drumbeat
Finance shouldn’t just report outcomes. Finance should drive strategic execution.
Here’s why Finance is uniquely positioned to run the weekly cadence:
Natural Advantages Finance Brings
• We see across the entire business
• We understand the value of progress
• We are built for measurement and accountability
When Finance runs the weekly execution rhythm:
✅ People stop guessing
✅ Projects stop drifting
✅ Conversations become sharper
✅ Teams deliver results
The business finally feels like it has a steering wheel again.
The Business Impact of a Weekly Rhythm
This weekly cadence makes strategy real and measurable:
• Small wins accumulate
• Ownership becomes visible
• Progress becomes trackable
• Delays are surfaced early
• Promises get kept
• Value moves through the system
• And after a few months, the P&L begins to shift
You don’t need:
❌ AI systems
❌ Massive software
❌ A big Project Management Office (PMO)
You do need:
✅ Rhythm
✅ Visibility
✅ Meaningful conversation
This is the 20-minute habit that saves strategy.
And nobody, absolutely nobody, is better placed to run it than Finance.
Conclusion: Rhythm Over Noise
Strategy fails when execution is left to chance.
A Weekly Drumbeat Meeting brings:
📌 Accountability
📌 Clarity
📌 Focus
📌 Progress
And no team is better placed to run this than Finance.
If your strategy feels stuck, start here.
👉
Build the rhythm.
Ask the three questions.
Keep score.
And watch strategy come to life.



