Part 2 of 8: Strategy Isn’t Just Talk. It’s a Process.
Part 2 of 8
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Strategy Isn’t Just Talk. It’s a Process.
And Finance Should Run It.
Let’s pull back the curtain.
Most strategy sessions?
They’re a mess.
ADHD on steroids.
Conversations jump around.
Someone dives deep into a pet project no one asked for.
Strong personalities dominate.
The room loses focus.
And Finance? Sitting quietly, waiting for something sensible to track.
This is your moment.
Put up your hand.
Offer to run the process.
No other department will.
People Are Starving for Structure
Most execs won’t say it, but they’re dying for someone to bring order.
They crave structure. Basic maths. Real projections tied to operations.
Not fluff. Not fantasy.
When Finance steps up with a simple framework:
clean assumptions, weekly check-ins, real KPIs,
they breathe a sigh of relief.
(And let’s be honest: there are often five versions of the truth.
You’re the one most likely to find the right one. More on that another day.)
From “Talk Show” to Transformation
I was in a session once where people shouted numbers like confetti:
“Let’s grow 20%!”
“Let’s expand!”
“Let’s cut costs!”
None of it was anchored in reality, until we ran the volume x price x margin numbers.
The strategy collapsed.
It was all fantasy.
Strategy Isn’t a Moment.
It’s a repeatable process, like finance.
But here’s the difference:
A real process creates clear, clean, and reliable data that can be analysed.
No more guessing.
No more noise.
Just action.
Run it every week.
That’s where the magic is.
If You Don’t Step Up, No One Will
This isn’t about taking over.
It’s about owning the engine room.
Bring structure.
Bring sanity.
Bring numbers that move the needle.
If Finance doesn’t lead this, it’s lose/lose.
